Sabrina has significant merged experience in big-brand and not-for-profit environments As an Art Director, she worked from concept to campaign with large clients like BMW, The Irish Times, AIB, and Diageo. She has reviewed and renewed brand ethos, and created on point messaging leveraging huge success across clients. She is the winner of two Shark Awards, the highest accolade in creative advertising.  

Since entering the not-for-profit world, and across the 15 years in this sector, she has used these transferrable skills to develop cutting edge strategies leading to increased income streams across multiple clients from education, to health, to animal welfare and international development. Sabrina specialises in the areas of innovation and partnerships, moving between the not-for-profit and corporate environments. She thrives on a blank sheet of paper approach and manages projects that deliver on sustainable strategic objectives.  

Sabrina started her not for profit career as Plan International Ireland’s first Head of Partnerships and has an keen interest in international development. She worked to spearhead the Because I am a Girl Campaign to amplify the Plan brand in Ireland, and worked to launch a series of Reports in Ireland called the State of The State of the World’s Girls. In 2023 Sabrina worked with UNICEF on their largest corporate partnership for childhood vaccinations. Alongside Mary, Sabrina worked from bid to delivery on the Arts Council RAISE programme, building capacity and brand across 54 arts organisations over the last 6 years.  

In her spare time Sabrina can be found surfing off the coasts of Ireland and beyond, or riding her horse.